Pop-up shops offer the latest trends and seasonal products
Having gained a great deal of popularity in Finland and elsewhere in the world, the temporary retail concept has now been brought to Helsinki Airport.
Helsinki Airport's service environment perks up with pop-up shops. The goal is to make Helsinki Airport a smooth, functional airport, whose service environment is pleasant and experiential. Temporary pop-up shops can offer passengers the very latest trends in products and services.
For new brands and companies, the pop-up concept provides an opportunity to test the sale of their products at the airport. Customers provide feedback on how to improve services, constantly giving the airport innovative ideas.
- For example, next year, when Helsinki will be the World Design Capital, young designers will have an outstanding opportunity to exploit the pop-up retail concept and showcase their talents for international passengers at the airport, says Jukka Isomäki Head of Commercial Services for Helsinki Airport.
The airport offers a 15 square metre retail space for vendor’s airside. The first pop-up shop, Napapijri, will only be open this autumn, after which a new shop will take its place. The Napapijri brand is renowned in other Nordic countries and Central Europe for its relaxed, high-quality outdoor and recreational apparel. The airport shop is Napapijri's first retail outlet in Finland.
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